{"product_id":"illy-art-collection-2022-cupside-down-very-rare-cup","title":"Illy Art Collection - 2022 - Cupside Down - Very Rare Cup","description":"\u003cdiv style=\"font-family:inherit;line-height:1.65;color:#2b2b2b;max-width:100%;\"\u003e\n\u003cdiv style=\"border-left:4px solid #D2001E;padding:4px 0 4px 14px;margin:0 0 18px 0;\"\u003e\n\u003cp style=\"margin:0;font-size:12px;letter-spacing:2px;text-transform:uppercase;color:#D2001E;font-weight:700;\"\u003e🇮🇹 Italiano\u003c\/p\u003e\n\u003ch3 style=\"margin:4px 0 0 0;font-size:20px;line-height:1.3;color:#1a1a1a;\"\u003eilly Art Collection · 2022 · Cupside Down\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cp style=\"margin:0 0 12px 0;\"\u003e\u003cstrong\u003eCupside Down\u003c\/strong\u003e è una illy Art Collection creata in collaborazione con l'artista \u003cstrong\u003eMatteo Attruia\u003c\/strong\u003e. Capovolgendo l'iconica tazzina illy, l'artista compie un gesto simbolico che sfida la prospettiva tradizionale del consumatore, invitando a un atteggiamento più consapevole e responsabile e mettendo in luce la sostenibilità dietro ogni tazzina di caffè illy.\u003c\/p\u003e\n\u003cp style=\"margin:0 0 18px 0;\"\u003eSimbolo di questa campagna, la tazzina è stata pensata per ispirare un cambio di prospettiva: un nuovo modo di vivere e osservare la quotidianità, a partire da un gesto semplice come bere un caffè illy, da apprezzare non solo per il gusto ma anche per il valore che crea per le persone e per il Pianeta, nel passaggio da un modello economico lineare a uno circolare.\u003c\/p\u003e\n\u003ch4 style=\"margin:0 0 8px 0;font-size:15px;color:#D2001E;text-transform:uppercase;letter-spacing:1px;\"\u003e📦 Contenuto della confezione\u003c\/h4\u003e\n\u003cul style=\"margin:0 0 18px 0;padding-left:20px;\"\u003e\n\u003cli\u003eTazzina illy Art Collection “Cupside Down”\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"background:#FFF4F5;border:1px solid #F5C6CC;border-radius:10px;padding:14px 16px;margin:0 0 18px 0;\"\u003e\n\u003ch4 style=\"margin:0 0 8px 0;font-size:15px;color:#D2001E;text-transform:uppercase;letter-spacing:1px;\"\u003e✨ Dettagli\u003c\/h4\u003e\n\u003cul style=\"margin:0;padding-left:20px;\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eCollezione:\u003c\/strong\u003e illy Art Collection\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eArtista:\u003c\/strong\u003e Matteo Attruia\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOpera:\u003c\/strong\u003e “Cupside Down”\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAnno:\u003c\/strong\u003e 2022\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEdizione:\u003c\/strong\u003e Molto rara\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCondizioni:\u003c\/strong\u003e Come da foto\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp style=\"margin:0 0 28px 0;font-style:italic;color:#555;\"\u003eUn pezzo molto raro e dal forte significato, per i collezionisti illy più esigenti.\u003c\/p\u003e\n\u003chr style=\"border:0;border-top:2px dashed #F5C6CC;margin:0 0 24px 0;\"\u003e\n\u003cdiv style=\"border-left:4px solid #D2001E;padding:4px 0 4px 14px;margin:0 0 18px 0;\"\u003e\n\u003cp style=\"margin:0;font-size:12px;letter-spacing:2px;text-transform:uppercase;color:#D2001E;font-weight:700;\"\u003e🇬🇧 English\u003c\/p\u003e\n\u003ch3 style=\"margin:4px 0 0 0;font-size:20px;line-height:1.3;color:#1a1a1a;\"\u003eilly Art Collection · 2022 · Cupside Down\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cp style=\"margin:0 0 12px 0;\"\u003e\u003cstrong\u003eCupside Down\u003c\/strong\u003e is an illy Art Collection created in collaboration with artist \u003cstrong\u003eMatteo Attruia\u003c\/strong\u003e. By turning the iconic illy coffee cup upside down, the artist performs a symbolic gesture that challenges the consumer's traditional perspective, encouraging a more conscious and responsible attitude while highlighting the sustainability behind every cup of illy coffee.\u003c\/p\u003e\n\u003cp style=\"margin:0 0 18px 0;\"\u003eThe symbol of this campaign, the cup was conceived to inspire a change of perspective – a different way of experiencing everyday life, starting from a simple gesture such as drinking an illy coffee, appreciated not only for its taste but also for the value it creates for people and the Planet, in the transition from a linear to a circular economic model.\u003c\/p\u003e\n\u003ch4 style=\"margin:0 0 8px 0;font-size:15px;color:#D2001E;text-transform:uppercase;letter-spacing:1px;\"\u003e📦 What's in the box\u003c\/h4\u003e\n\u003cul style=\"margin:0 0 18px 0;padding-left:20px;\"\u003e\n\u003cli\u003eilly Art Collection “Cupside Down” cup\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"background:#FFF4F5;border:1px solid #F5C6CC;border-radius:10px;padding:14px 16px;margin:0 0 18px 0;\"\u003e\n\u003ch4 style=\"margin:0 0 8px 0;font-size:15px;color:#D2001E;text-transform:uppercase;letter-spacing:1px;\"\u003e✨ Details\u003c\/h4\u003e\n\u003cul style=\"margin:0;padding-left:20px;\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eCollection:\u003c\/strong\u003e illy Art Collection\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eArtist:\u003c\/strong\u003e Matteo Attruia\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eArtwork:\u003c\/strong\u003e “Cupside Down”\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eYear:\u003c\/strong\u003e 2022\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEdition:\u003c\/strong\u003e Very rare\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCondition:\u003c\/strong\u003e As pictured\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp style=\"margin:0 0 0px 0;font-style:italic;color:#555;\"\u003eA very rare and meaningful piece for the most discerning illy collectors.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"CUPS OBSESSION","offers":[{"title":"Default Title","offer_id":54785736016205,"sku":"MS-7075-ILL","price":1800.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0993\/3776\/5197\/files\/IMG_5635.jpg?v=1789826270","url":"https:\/\/cupsobsession.myshopify.com\/products\/illy-art-collection-2022-cupside-down-very-rare-cup","provider":"CUPS OBSESSION","version":"1.0","type":"link"}